Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with Pravana Purify & Revive collection. • Preps for color services by diminishing and shielding the hair from hard water & mineral build up.• Takes just 3 minutes to penetrate.• Reduces prep time by 95%.How to use:Before color treatment, divide the hair into sections and spray evenly, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.
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