Keune Color Chameleon Intense Direct Dye Ammonia-Free 2 oz

Keune Color Chameleon includes nine intense direct dyes and two shade shifters to pastelize or deepen colors offering vibrant, fashion-forward color results. All the shades are intermixable, giving you, the colorist, the freedom to create an endless palette of new unique colors. Why It’s Great:• A high concentration of direct pigments in a pH neutral cream base• Lasts for up to 20 washes• Fades beautifully and true-to-tone• Ready-to-use formula; no developer needed• Ammonia-free and vegan formulas• Enriched with provitamin B5 and Solamer• Floral fragrance, infused with gardenia, jasmine, and sandalwoodHow to use:• For super vibrant results, the best base is pre-lightened hair on color level 10.• However, most shades work on pre-lightened hair level 6 or higher.• The lightest shades achieve the best results on pre-lightened hair level 8 or higher. Based on hair type and condition, choose one of these Keune Ultimate Blonde lighteners to lift hair to the color level required:• Use Power Blonde for maximum lift on starting levels 1 – 5• For highlights, Cream Blonde is your go-to product• Magic Blonde is suitable for full-head applications• If balayage is what you’re after, try Freedom Blonde• Use Color Chameleon shade shifters, Clear and Dark, to play with the intensity of the shades.• Clear is designed to soften the intensity and create pastel hues, while Dark will deepen and create beautiful muted tones.• Be inspired by the effect of Clear and Dark, and let your creativity run free.