Kenra Brightening Shampoo

Blondes, grays, and brunettes require toning to eliminate brassiness. Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.Daily violet toning shampoo• Eliminates brassy tones to enhance blonde, gray and silver hair• Features Advanced Brightening Technology to increase brightness by up to 80%• Prevents oil buildup to reduce frequent washing• Increases manageability by up to 20% after first use• Formulated for daily color maintenanceHow to use:• Massage and lather into wet hair.• Rinse thoroughly.• Follow with Kenra Brightening Conditioner.