Joico Lumishine Repair+ Demi-Liquid Color Shades Ammonia-Free 2 oz

NEW Blue Violet, Platinum Violet, and Violet Gold series—three cool shade extensions to your LumiShine Demi-Permanent Liquid palette! With this radiant range of violet-based hues, you’ll eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more.Unwelcome brassy tones meet their match with LumiShine’s NEW BV, PV, and VG series. A cooling violet base and dazzling prismatic reflection do all the hard (and glam) work for you, correcting and customizing pre-lightened hair for cool blonde results with the LumiShine luminosity you love. Delivers up to 2X the shine. 100% replenished and re-strengthened hair. Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos. Ammonia-free, pH-balanced formula. Ideal viscosity for drip-free bottle application. Versatile formula—corrects, glazes, glosses, and blends gray. Neutralizes unwanted brassy yellow/orange tones. Mixing Instructions: Mix 1:1 (equal parts color and 5 Volume LumiShine Developer) Ideal viscosity for drip-free bottle application. Pour developer in bottle and add color. Place finger over bottle cap and shake to mix thoroughly. Processing Time: 5 to 35 minutes depending on desired result. Process at room temperature or with heat. Post-Color Service: Rinse thoroughly. Acidify with K-PAK Professional Cuticle Sealer, rinse. Apply K-PAK Color Therapy Shampoo to scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water. Apply K-PAK Color Therapy Conditioner to hair lengths after squeezing out excess moisture. Massage throughout hair and leave in for 5 minutes. Rinse thoroughly. Towel-dry hair. Style as needed with preferred Joico styling products. Ideal When: You want to refresh blonde hair that has gone brassy in between lightening services. You want to add a creamy, prismatic dimension to cool blonde hair. You want to create pearly blondes without a hint of warmth. You want the convenience of pre-blended toner/gloss that allows you to create on-trend blonde looks with a hint of iridescence. You want to counter unwanted warmth with a cool touch.