Joico K-PAK Reconstructing Shampoo 10.1 oz

This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and – big plus here – prevent future damage, our non-stripping shampoo instantly improves elasticity, strength, and shine.• Gently cleanses damaged hair• Rich lather• Keratin A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks.• Guajava Fruit Extract Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.• Evening Primose Oil A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.• Smartrelease Technology Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.”How to use:• Lather, rinse, and repeat if desired.• Follow with K-PAK Reconstructing Conditioner.