Joico Color Intensity Eraser Color Remover 1.5 oz

Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready for its next color transformation. Features and Benefits:• Easy one-step direct dye removal in 30 minutes or less• Drip-free formula, easy to apply• Contains proteins that help condition and protect hair during lifting• Amino acids to help boost lifting power and guard against breakage• Hair identical proteins to help protect hair’s integrity• Removes direct dyes/semi-permanent color in 1 step• Creamy, drip-free formula• Cuticle nourishing K-PAK proteins help condition hair during lifting, for healthier results• Endless creative usesHow To Use:1. Mix with 20 Volume (6%) Veroxide or LumiShine Developer2. Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer3. Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color4. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved5. Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner.Answers to FAQS:• Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied.• Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands.• Not recommended for the removal of demi-permanent or permanent hair color• Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area• To erase vibrant shades from pre-lightened hair; use 20 Volume Developer• To erase pastel or highly faded Intensity shades, use 10 Volume Developer or warm water• The lower volume of developer that is used, the more gentle the direct dye removal.