Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo eliminates brassy/yellow tones in blonde/gray hair. Platinum blondes and silver.Joico’s glacial, yellow-mellowing duo is specially formulated to keep brassiness from diminishing blonde and gray hair’s cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.• Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair• Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos• Multi-Specturm Defense Complex helps protect color against fading• Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use• Boosts shine and reduces frizzHow to use:Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.