ColorProof SignatureBlonde Violet Shampoo 8.5 oz

Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This next generation, sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels brassy and yellow tones while providing exceptionally gentle cleansing to brighten, maintain and protect your signature blonde shade.Proprietary sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retentionPure violet pigment instantly neutralizes brassy and yellow tonesBrightens, illuminates and adds luminous, glossy shineDramatically increases tensile strength and elasticity while nourishing and smoothingProvides unsurpassed color and heat protection up to 450 degreesColor retention after ten washes using ColorProof Shampoo and Condition. Results may vary.Recommended usage:Wet hair, lather. Leave on for 1 – 2 minutes, or as needed. Rinse. Follow with SignatureBlonde Violet Condition.