Pravana Purify & Revive Cleanse Mineral Diminishing Shampoo 11 oz

Pravana’s Purify & Revive Cleanse is a lactic acid-powered deep shampoo that instantly removes hard water minerals, leaving hair hydrated, energized, and lightly volumized.• Removes hard water deposits instantly• Plant based Lactic acid seals in the cuticle, locking in color• Green coffee extract energizes hair and scalp• Smoothes hair without weighing it down• Promotes volume, vibrancy, and moisture• Eliminates brassiness, unevenness, discoloration, and damage• Hair is left weightless, lightly volumized, and moisturizes• Maintains color treatment from home• 85% of people have hard water that dulls, dries, and damages hair• Breakthrough demineralizing shampoo cleanses, diminishes chlorine and hard water buildup• Plant based lactic acid removes hair of dirt, pollutants, and products without stripping away moisture• Conveniently diminishes minerals and maintains your color treatment from home• Mix-and-match Pravana conditioners for a customized hair care routineHow to use:Wet hair and lather. Rinse thoroughly. Repeat if necessary.