Joico Blonde Life Violet Shampoo

Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.• For Cool, Bright blondes• Instantly cool brassy tones and brighten cool blonde hair• Help maintain healthy-looking hair with brilliant shine• Nourish and protect fragile blonde hair• Rich lather gently cleanses hairHow to use:Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.