Schwarzkopf Essensity Ammonia Free Permanent Hair Color 2.1 oz

Essensity Ammonia Free Permanent Hair Color 100% Performance with 0% Compromise a brand created to meet the growing needs of a NEW way of life!• Re-designed color pigments for precise tone direction and enhanced color intensity with true-to-tuft & true-to-natural results.• Increased content of plant-based oils enhances the effective concentration of color pigments and active ingredients.• Concentrated pigments and active ingredients penetrate the cortex more effectively for advanced performance.• Plant-based oils seal in the color.• The result: long-lasting color, natural intensity and pure softness.Virgin Hair Application:1) First apply to mid-lengths and ends (10 – 15 minutes).2) Then apply to the roots.3) Total processing time: 30 – 45 minutes.4) When processing time is completed, add a small amount of warm water, gently emulsify and then rinse off the color thoroughly with warm water until the water runs clear.5) Shampoo using BC Color Freeze Shampoo.6) Then apply BC Color Freeze Conditioner to help protect color from fading and leave hair shiny and healthy looking.Re-Growth Application:1) First apply to the re-growth area (20 minutes).2 ) Then if necessary apply a fresh mixture to the mid-lengths and ends (Lightening shades (10-series): apply onto the re-growth area only.)3) Total processing time: 30 – 45 minutes.4) When processing time is completed, add a small amount of warm water, gently emulsify and then rinse off the color thoroughly with warm water until the water runs clear.5) Shampoo using BC Color Freeze Shampoo.6) Then apply BC Color Freeze Conditioner to help protect color from fading and leave hair shiny and healthy looking.